Our Story
Combining our love for baking with our Sourdough Starter Hera and our passion for reading, we are dedicated to bringing you high-quality products, sweet little treats made with sourdough starter, infused with gothic fairytale charm, and topped with a sprinkle of whimsy and chocolate chips. Beginning with pop-up events, farmers markets, and online sales, our dream is to open a Brick-and-Mortar Bookshop & Bakery. There, we aim to support local small businesses, showcase indie authors, and deepen our connection with communities in Jacksonville, FL, as well as our online book-loving community.
Meet Our Skilled Team
Discover the passionate experts dedicated to bringing you the best bakery and bookshop experience.
Marissa F.
Owner, Designer, Baker, Fairy
Emma combines a love for artisanal baking with over a decade of culinary expertise.
Chase F.
Owner, Baker
Liam is passionate about designing unique book accessories that delight every reader.
Hera
Head Baker- Sourdough
Starter
Sophia ensures smooth daily operations with her strong organizational and problem-solving skills.
Customer Stories and Praise
Discover heartfelt testimonials from our valued patrons, reflecting their delightful experiences with our bakery and bookshop.
Every visit feels like a warm embrace, with fresh pastries and unique book accessories that brighten my day.
Emily R.
Literary Enthusiast
Their dedication to quality and friendly service makes every order a true pleasure to receive.
Mark L.
Culinary Aficionado